We’re Satya & Harsha. Like most good ideas, &i started with a simple thought:

Why does picking a drink have to be so boring?

We looked at the beverage shelf and saw plenty of choices, but something was missing. Drinks that felt exciting, modern, flavourful, and actually belonged in the lives of a new generation. So, we decided to build one.

What started as an idea quickly turned into a deep dive into flavours, formulations, ingredients, bottles, labels, manufacturing, shelf life… and a lot of conversations that started with “What if we try this?” and ended with “Okay, let’s try again.”

There were experiments that worked. Experiments that absolutely did not. And a few moments where we seriously questioned why we ever decided to get into beverages!

&i is our attempt to make beverages more fun, more expressive, and more in tune with how people live today.

From refreshing iced teas to playful fruit experiences and functional beverages, we’re creating drinks meant to fit your mood, your moment, and your everyday adventures.

We’re not here pretending we have everything figured out. We’re here to experiment, learn, have some fun and hopefully make you say:

“Yep. I’ll have another one.”

Welcome to &i. Gets you hy. 🥤